More and more people prefer a memory foam mattress for its pressure-relieving comfort, ability to conform and adapt to each person’s body, and outstanding motion isolation. Still, others find that memory foam mattresses can sleep too hot, sink in too deeply or make it hard to adjust sleep positions in the night.

The new iComfort^® Sleep System by Serta^® features the revolutionary new Cool Action^™ Gel Memory Foam, designed to deliver superior pressure relief and more targeted support while sleeping cooler than ordinary memory foam. Plus, it is antimicrobial and dust mite resistant to help protect your mattress from potential allergens.

Other gel memory foams simply coat a thin layer of gel over ordinary memory foam. Using a proprietary process, MicroSupport^™ gel is actually infused directly into the exclusive premium memory foam. This gives the Cool Action material a unique combination of superior comfort, support, breathability and durability.

The iComfort Cool Action material has up to 200% more gel than other infused foams. The premium, open-cell memory foam technology is also up to 25% denser than other products in the marketplace. The result — in a richer, more premium feeling finished product!